Unbox de fun


A campaign for the two new flavours of McNuggets: Spicy & Veggie. Opening the nugget box is like opening a world of crazy happy fun. That's why we encourage people to Unbox The Fun, with everything the campaign has to offer. From entertaining commercials, to merchandise, games, lenses and everything in between.

TV Commercial.


Director: Oscar Marmelstein (Ambassadors)

The Nuggets Collection

Limited edition Nuggets merch for the real nuggheads. Introduced with a lifestyle video and Rewarded to the people who played the games.


Lenses & Games


Instagram Lens: Capitola | Mobile Games: TBWA\X