Formula One

Heineken

The new Formula 1 season has begun and main sponsor Heineken wanted to generate momentum around the start of the season. We were asked to come up with a small Dutch campaign for the Formula 1 with a fresh perspective. Biertje?

The campaign

Main sponsor Heineken gives away two Grandstand tickets every day. They wanted to advertise this with a 20’ tag-on for the Dutch market, following the already existing international spot with David Coulthard. This tag-on came into being in collaboration with Publicis Groupe, Cloudfactory and Czar Amsterdam.

Directed by Jeroen Annokkee with Czar Amsterdam.

Digital OOH made with Luminous.

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