The Earth Trademark

ADCN Young Talent Award 2018

Climate change is one of the biggest creative challenges of our time. Especially the way we manage the Earth’s resources is inefficient. For the ADCN Yount Talent Award 2018, we've been asked to create a brand concept or solution that inspire consumers to lead a more circular life.

THE IDEA

After doing our research we were stunned about the number of companies that already where contributing to the circular economy. Which begs the question: How can you tell a brand is enforcing the circular economy? That’s when we decided, instead of focusing on one brand, to focus on something overall and bigger. An idea that will make it more visible for the everyday man to see which brands are circular and which brands aren’t.

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